Alonso Loera

Experience Designer

I. It starts with exploration


From small business websites to non-profit responsive sites to start-up mobile testing platforms, I have been involved with product design teams handling an array of projects. Each project was presented with one common thread: improve the adoptability, usability, and scalability of the digital product. And add some nice interactions, too.
One project I will dive into is a responsive mobile interface for the team at Quipley. Quipley, a mobile wallet event marketing/fundraising solution, had a number of tasks to solve, but the most immediate need was on the mobile front. Their web platform was not responsive, and that meant it was difficult to onboard small businesses with high traffic and long hours, such as a busy restaurant. To connect these small businesses with their local communities was not the issue; the pain points of the platform were a lack of a streamlined process, lack of clarity in steps and confirmation, and subsequent event creation. This was the basis for a test mobile site that would serve as a prototype for what will eventually be a native mobile device app.
Business Model Canvas
A Business Model Canvas for Quipley


I partake in any role within the vast scope of user experience design, including user research, content auditing, information architecture, user testing & design patterns. For the majority of these projects, I handled assignments at all stages of UX. For Quipley, I worked side by with a product manager, a visual designer, and two software developers. As the lead UX researcher, I conducted user interviews to help navigate the spectrum of our audience, especially those we identified to be the users with the highest barrier of entry. This allows the product team to have all users and stakeholders in mind while developing and thus focused on solving their problems with usability and aiming to increase adoptability.
User Interview
User Interview Notes
Interview Highlights
Interview Highlights


The majority of the product stakeholders approached our design teams with a multitude of issues regarding their previously existing products, with the exception of one or two that had no product at all. From the very start, I was tasked to assess usability constraints, content organization, user flows, branding consistency, UI responsiveness, and overall architecture of the products.
Extending from Quipley's position arose the need to decrease the time to onboard their prospective users. Having a solely desktop experience meant that nothing short of a laptop would suffice, and for busy restaurant managers or any business rep on the go, this would prove to be a very high hurdle in usage. But merely shrinking the platform is not enough; as a team, we had to simplify the tedious process to both sign up users and repeat their usage of the product.
Assumption of the product
Card Sorting
Card Sorting the desktop platform process

Let's view Step II