Alonso Loera

Experience Designer

ENGAGEMENT
STARTS WITH
EMPATHY

The user experience is a challenge to get right.
I ensure that the proper tools are used for the right purpose: making an enjoyable product for your audience.

I. It starts with exploration

I. It starts with exploration

Creating an end product that is visually stunning & pixel perfect does not mean it will work for your users. Thus, it becomes imperative to research the behaviors of the intended users & seek to best match their usability preferences with the intended business goals in mind for the stakeholder.

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II. The versatility of pen and paper

II. The versatility of pen and paper

Sketching is what gets ideas out of our brains and out into the word. A writer should never keep thoughts piled inside, just to forget them later as new thoughts arrive. The same goes for designers of all types. Grab a pen or a pencil. Heck, a crayon will do. And get those visions out into the wild. Only then can ideas grow into reality.

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III. Plotting the interface landscape

III. Plotting the interface landscape

Moving from initial sketches to wireframes allows for the breath of ideas to become increasingly concrete decisions without jumping too far ahead into branding and styling. This is meant to focus on the functionality and effectiveness of a digital product, and to identify pain points and usability issues during the testing phase.

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Interaction that engages the user

Interaction that engages the user

A well designed product enhances its content, bringing ease of use and tailored functionality to its intended users. With so many ways to manipulate content on the screen, users should be allotted the necessary actions to use a product as it is intended, and to engage users in adopting the product as a new found tool for productivity, entertainment, or enrichment.

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